WellNet Healthcare Case
WellNet Healthcare is a national healthcare provider that delivers prescription services and insurance for small businesses. In this case competition, my team was faced with the challenge of how to best target and engage the c-suite members of organizations in hopes of converting them.
For this project, I worked as the Media Director of this case competition, focusing on ways to increase brand awareness to C-suite members through media platforms. As a result, my team’s advertising pitch was awarded the first runner-up in the case competition.