top of page

UMCP Taiwanese American Student Association

The Taiwanese American Student Association at the University of Maryland, also known as TASA, founded in 2014m had been using the same logo for 6 years. By the end of the 2018-2019 school year, the organization had attempted to sell merchandise with the logo and Taiwanese country flag. However, pre-orders for merchandise did go through due to the disappointment members had with the design-primarily the outdated logo.

As the PR and Graphic Design Chair of the club for 2019-2020, I took initiative to create a new logo that members could feel their Taiwanese and American roots better represented in. During the creative process, I experimented with different ways to incorporate Taiwan into the logo by exploring themes such as Taiwanese architecture, plants, and animals. Finally, I decided to use a mix of Chinese and English fonts and elements of Chinese calligraphy in the design.

Design Process

Services: Graphic Design

Taiwanese American Association: Gallery
bottom of page