Kotsuzumi
Nishiyama Brewery
Led a comprehensive digital audit and cross-border market research project for this historic Japanese heritage site.
I identified key customer acquisition barriers across four global regions (U.S., Europe, Japan, and Asia) and presented data-driven insights to the C-suite.
My strategy focused on a 360-degree digital transformation, including a bilingual integrated marketing plan designed to increase international bookings by 20% through community-first storytelling.
About Kotsuzumi
Founded in 1849 in the Tamba region of Hyogo Prefecture, Nishiyama Shuzojo is a sixth-generation family-owned brewery with over 175 years of history. Its main building is a Registered Tangible Cultural Property of Japan.
While deeply traditional, the brand is a leader in modernization. They were one of the first to hire foreign brewers and women in a male-dominated industry. Today, they export to over 30 countries and have expanded into fermentation-based dining (Koden Restaurant), non-alcoholic products, and even luxury cosmetics.
Marketing Role
My role was to analyze Nishiyama's digital marketing strategy and identify acquisition barriers for their Kotsuzumi brand within the global luxury market. I developed a bilingual roadmap for their C-suite that integrated the brewery’s rich cultural history with modern, digital-first and community engagement strategies.
