The following is a fictional wine brand, named after the Strategic Innovation and Design fellowship faculty champion, Mary Harms.
In this project, I worked with a team to create the branding for Harm's Vineyard. We strove to create a classy brand targeted towards baby boomers.
Individually, I worked on creating copy, including the brand tagline using part of the brand name as well as borrowed awareness from Pope Francis's line, a little bread and wine 'does no harm'. I also social media advertisements (Facebook and LinkedIn) as well as the website splash page to capture classic and witty winery branding.